Can You Make Money Selling Wood Signs

Making woods signs in ane of my favorite projects and reader favorites as well! Over time I've received questions and comments about how to brand wooden signs to sell. Before I switched to blogging full fourth dimension and sharing all of my DIY woods sign tutorials on the web log, I use to sell forest signs myself in my Etsy shop!

Like any business, there is a lot that goes into making signs to sell and having a successful wood sign concern! In this post, I want to give an overview with my top 5 tips based on my experience and what I've seen work best for others!

Note, this post contains some affiliate links. For more info encounter my disclosures here.

5 Tips: How to brand wooden signs to sell

i. Use high quality materials for your handcrafted wooden signs

One of the virtually important steps when it comes to selling wood signs, is to start with a loftier quality product. The difference between a client buying a woods sign from a creative, small business and a large box shop or huge online retailer is that the handmade nature and high quality of the sign is expected and customers don't want a cheap, mass produced sign. And you tin can charge more for your signs to assist offset these costs.

I know it tin can be piece of cake and appealing to want to cut costs where you tin with a new business specially if you have a tight budget. So, using cheap materials for your wooden signs may be one style you're thinking of saving costs and increasing your profit margin. Information technology's all-time to not practice this though!! Invest in high quality materials and it will show through in the final end production and it's something you can highlight as a selling signal.

For instance, I highly recommend using all forest and or loftier quality plywood for your woods signs. Avoid using MDF, even though it'south cheaper. MDF is not wood and people want a handmade wood sign after all!

Another example would exist to utilise a high quality paint and not the cheapest gallon you tin can get at the paint store. With the higher quality pigment, the coverage is going to exist better likewise as the durability of information technology in the long term. You lot can see more than details on types of paint for different types of DIY wood signs here, likewise as details on different types of wood I similar to use for sign making!

2. Make wood signs that look well made and crafted by a skilled sign maker

This tip might be obvious but effort to make wooden signs that wait corking, not messy, and like they were made by an expert, skilled, handcrafted sign maker! I'm all most a skilful DIY woods sign, but if you are making signs to sell, y'all want to go the extra footstep and make them await professional and really well made. Over again information technology'south going back to that concept of creating the best, loftier quality sign that y'all can.

I of the ways to do this likewise using high quality materials, is to take the fourth dimension to sand, stain, and paint the wood correctly. This volition make the last paint/stain stop on your sign look best! Check out my sanding tutorial for like shooting fish in a barrel tips on sanding wood and my post how to stain woods for a beautiful finish. Too, see my how to pigment forest signs postal service for details on the wooden sign painting process.

Some other mode to make the sign await well fabricated is to make certain the actual design on the sign looks swell! If yous are really good at hand painting or hand lettering free hand, then that'southward slap-up if that's you lot're preferred method for adding the blueprint to the sign! Only, if you are transferring a design to the sign, have the time to create a stencil, vinyl stencil, or other transfer method that creates a crisp and clean transfer of the design!

Ane of the easiest and more mutual means to practise this is to use a cutting motorcar like a Silhouette Cameo or Cricut or a professional grade cutting machine to make the stencil and transfer your pattern to your wood sign. Although these machines can be a fleck expensive, they are well worth the cost and investment to have the right tools for your business!

For more info on how to make a stencil with the Silhouette Cameo, meet my tutorial on how to make a forest sign with a vinyl stencil. And see how to make a wood sign with Cricut here.

3. Create original and unique wood sign designs

Selling original woods signs with unique designs that don't wait similar every other sign out there is another way how to make wooden signs to sell successfully! I know information technology tin can be tempting to see what'southward out there and come up with a similar design layout or look, but to really stand out, take the fourth dimension to come up up with your ain unique creations that fit the fashion and make of your business.

I'yard not saying that y'all have to totally reinvent the bike here, y'all tin can yet make signs with popular sayings and quotes, but try to be unique and artistic with the actual design of the sign. The listing is actually countless for unique ways of designing signs, but here are some different ways you can exercise this:

• create a unique graphic design or hand painted blueprint
• use your own original paw-lettering or calligraphy
• mix dissimilar kinds of typography fonts
• a play on colors (ex. color blocking or using fun color combinations for the background and design)
• unique woods stain colors or weathered finishes
• different sizes or shapes for the sign

Ane of the well-nigh important things I did for my creative small business was invest in a monthly Adobe Illustrator and Photoshop subscription and invest in courses on learning how to utilize them. After lots of trial and error and time, I learned how to use these programs and the all-time style to use them for creating designs for wood signs.

I likewise took the time to learn how to practice calligraphy and hand lettering to create a one of a kind lettering that was all my own. Then, I learned how to digitize my lettering using Adobe Illustrator and Photoshop which helped me to create 1 of a kind designs for my forest signs.

4. Create and implement a successful marketing strategy

You could have the all-time wood signs out there for sale just without a solid marketing strategy, non many people are going to know that your signs exist! Farther, having a skillful marketing strategy is actually some other way yous can differentiate yourself and your product when it comes to selling your signs too! I could write an unabridged volume on this topic, only instead I'm just going to focus on highlighting some primal aspects, particularly around an online marketing strategy.

Selection the all-time platform to show and sell your woods signs

Beginning by picking the best platform to prove and sell your signs. One of the easiest and most popular platforms for small sign businesses is Etsy. When I sold wood signs, this is the platform I used since I already had an established Etsy shop. It's very like shooting fish in a barrel to get started with, they only take a small fee, and it'southward already a very well known marketplace for handmade goods like wood signs. The down side is that unless you lot have a lot of listings, there are a lot of other shops selling woods signs here as well so the competition is higher to stand out unless you lot are using another strategy to bulldoze traffic to your store.

Another mutual platform is your own website with a shop. In that location are a number of ways to host this, including Shopify, Squarespace, WordPress websites with ecommerce plugins, and many more. Although this method is more than advance and will take more time to fix, I think information technology's the best option because you have total control.

I call up it's of import to at least have a website no affair what, fifty-fifty if you have an Etsy shop or don't have a shopping pick on your site. Because if people want to acquire about your products or concern, they look an online presence like a website and again it's a platform that y'all have full control over. You can also accept a weblog on your website which can be another smashing fashion to stand out and highlight your signs.

There are other platforms like a physical shop, home and craft fairs, pops ups, social media, newsletters, etc. Whatsoever of these options can be successful if yous accept the time to acquire how to practice them right and create the best feel for your customers on them.

Photography

When selling woods signs online, photography can make or break your business. Good photography of your wood signs is essential and great photos can drag your business and sales to another level.

I think it's important to have neat, well lit, and clear photos of the signs past themselves, simply an even more constructive strategy to likewise practice is to tell a story with your photos. Prove the sign styled in a home the way the client would envision it wanting to look in their home. For example, my photograph below is of my coffee themed wood sign that is styled as part of a habitation coffee bar with flowers, decor, etc. This concept of styled imagery works not bad for branding your wood sign business and creating a custom look too.

If you don't already know how to accept good photos, you lot can the larn basics of photography by taking a course, there are many online courses available these days and so practice, practice, do! Skillshare is a not bad place to kickoff if you're looking for some online classes. Or in that location is always the choice to hire a professional person photographer equally well.

Organic Search and Social Media

Using social media channels like Instagram and Facebook can be very effective for getting your woods sign products out there and building a loyal customer base. Once again having great photos and branding can really set you apart on these networks, as well as consistently posting and engaging on the platform. The downside is that yous don't have total command over these platform and you are subject field to the constant algorithm changes.

Some other marketing strategy is through the use of organic search (Google, Yahoo, etc.). This strategy takes more time as it involves learning some SEO (search engine optimization) and keyword best practices and implementing them through your website. But, organic search can be an excellent way to bring consequent daily traffic to your website/shop.

Pinterest is another social media platform, merely information technology'southward really a visual search engine that's fueled by keywords, so it's a like concept to SEO. It can exist very powerful for driving product sales to your website, Etsy shop, Instagram, or any other site yous want to bulldoze traffic to.

Every bit you can see in that location are Then many ways to market your signs! I'd attempt starting out with merely a few methods and learn everything you can nearly how to use them the all-time way possible and first trying and testing things out.

5. Listen to customer ideas

Lastly, when information technology comes to how to make wooden signs to sell, listening to the wants and needs of your customers is important! What kind of signs or special sign features or designs do they want?

If you accept an established audience or customer base, inquire them if they aren't already telling you lot or giving yous suggestions! Some of my all-time selling products and near popular blog posts in my businesses have come from a customer or reader asking. It'south always worth trying because at that place may be many others who want the aforementioned thing and there isn't something already like information technology out there.

If yous don't have any customers to ask yet, I would try different things and so really start analyzing the data. Shop analytics can be really valuable for coming upwardly with new ideas!

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Wow, I feel like I covered a lot here in these tips on how to make wooden signs to sell! It's tough to get into all the details considering there is so much involved. But, I hope this high level overview was helpful. If you take whatsoever other questions about these tips or want me to talk over some other aspect of selling wood signs, feel costless to ask me in the comments below or send me an email or message.

Follow along on Instagram, Facebook and Pinterest for my latest projects, fun updates, and sneak peeks!

Source: https://angelamariemade.com/tips-on-how-to-make-wooden-signs-to-sell/

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