CEO Stephen Elop explains why Nokia's in bed with Windows Phone

Everyone has been continuously wondering why Nokia has chosen to get with Microsoft, leaving Google and Android in the dark. Nosotros've had numerous reasons in the past, the most prominent being that the Android ecosystem is simply too crowded for Nokia to finer compete in (merely look at HTC to see how this tin can damage a company), just now Nokia CEO Stephen Elop has expanded on why he chose Windows Telephone.

"I'k very happy with the decision we made," Elop said around a tabular array with the media. "What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. Nosotros had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that nosotros were quite late in making that determination. Many others were in that infinite already."

Looking at the Android at present and information technology's clear to see Samsung playing the dominant role, which would take fabricated it difficult for Nokia to break through. And then you take to expect at mobile operators who are important partners. "Strategically that's of import for united states [to be offer an culling OS] because having a conversation with [chief executive] Ralph de la Vega at AT&T, the first footstep in the conversation is the recognition that we're not Apple, we're not Samsung/Android - used to be Android/Samsung, information technology'south really about Samsung now - we're a 3rd alternative."

AT&T wanted a third alternative to iOS and Android. Mobile operators in multiple markets desired a third platform. Now, Windows Phone is no easy ride, only it's clear to see how Nokia has been able to piece of work with Microsoft and really push the platform in the right management. The partnership formed by the two companies is definitely a strong alternative to iOS and Android, which is starting to show with Windows Phone taking the 3rd spot from BlackBerry.

Then that's the primary reason behind the decision and information technology's certainly one we stand by.

Source: The Guardian

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